Prime Gaming Branding
2023 Brand System Implementation, Amazon
Developed collaboratively with a team of Art Directors under Creative Director leadership.
Overview
Working collaboratively with a team of Art Directors under the direction of our Creative Director, I helped explore and develop the evolving Prime Gaming visual identity. Our work moved from broad visual exploration and experimentation into a cohesive system designed to
create consistency across the brand.
Old Branding
New Branding
Where to Start
We began by exploring visual references across gaming, entertainment, editorial design, typography, and digital experiences to identify opportunities for the Prime Gaming brand.
Experimentation
From the initial visual research, we experimented with typography, color, composition, imagery, and graphic treatments to understand how the Prime Gaming identity could feel distinctive while remaining flexible across different experiences.
The Brand System
The system brought together logo, color, typography, layout, and accessibility standards to create a recognizable and
flexible visual language for Prime Gaming.
The Brand in Action
The system created a recognizable foundation that could flex across campaigns, content, formats, and customer touchpoints while maintaining a consistent Prime Gaming identity.
Comparison
