PRIME VIDEO
Gridsmith Studio: Figma Grid Builder
AI-assisted Figma plugin for Prime Video branded layout grids, Amazon
About
Contributions: Lead Art Director
Tool: Claude AI + FIGMA
Scope: Figma workflow, creative automation, brand system tooling
An AI-assisted Figma plugin built with Claude to quickly generate Prime Video–branded artwork grids using predefined rules for margins, gutters, corner radius, spacing, highlighted cells, and container structure.
Prime Video campaign layouts often require branded artwork grids with specific spacing, margins, corner radius, and container logic. Building those grids manually in Figma was repetitive and time-consuming, especially when exploring multiple formats or layout options.
To streamline the process, I used Claude to help code a custom Figma plugin that generates branded grid structures based on Prime Video layout rules. The tool helps designers create the grid first, then pair it with an artwork fill plugin to quickly populate selected containers with title artwork.
Designers needed a faster way to create Prime Video branded artwork grids without manually rebuilding spacing, margins, corner radius, and container structures every time. The goal was to reduce repetitive layout setup while keeping grids aligned to brand standards.
The challenge
Using Claude AI code, I created a Figma grid builder that allows designers to generate branded artwork grids directly inside Figma. The plugin supports preset frame sizes, custom layouts, automatic spacing logic, container radius, highlighted cells, and layout variations that work within the Prime Video Brand Framework.
The solution
