PRIME VIDEO
Breaking News Asset Builder
AI-assisted web tool for scalable Prime Video Breaking News creative, Amazon
About
Contributions: Lead Art Director
Tool: Claude AI + AWS
Scope: AI-assisted development, creative automation, self-serve templates, campaign asset production
I built a Claude-built web tool designed to help marketing partners generate brand-consistent Breaking News assets quickly across storefront and mobile push formats.
in minutes instead of days
Project
GET: Prime Video customers timely access to breaking news content
TO: Drive engagement within the 1-3 hour peak interest window
BY: Enabling marketing to create promotional assets
Marketing teams needed a faster way to respond to breaking news moments without waiting on a full creative production cycle. The goal was to create a self-serve system that could preserve brand consistency while reducing repetitive asset production.
The challenge
I designed and built a browser-based asset builder using Claude-assisted development. The tool uses locked template logic, dropdowns, headline inputs, background image options, safe-zone controls, and export functionality to generate multiple Breaking News formats from a single input flow.
The solution
This project turned a fast-moving creative need into a scalable self-serve system. By building brand rules into the tool itself, marketing partners could generate consistent Breaking News creative faster while reducing repetitive design handoffs.
Impact
