CHICK-FIL-A
TRAYS
2017-2021 trays creative and templates, Chick-fil-A
Valentine Heart-Shaped Tray Campaign
Production workflow
The Studio
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Chick-fil-A supplied an internal digital asset management website with design templates to Restaurant owners and operators. The operation of this website was my responsibility during my time at Chick-fil-A.
Design Elements
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The photography team supplied new imagery. New headlines and copy would be supplied. A design template would be supplied along with any design requirements.
Pricing and calorie data​
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Other data such as pricing per 48 different price group regions and calorie information would need to be displayed on the creative per the Restaurant's region.
Customizable template​
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The end result would be a template hosted on the Studio website for Restaurant owners and operators to customize to their preferences. The customization would be within design and branding standards. I would take the design and data and configure this experience on the Studio; along with e-commerce ordering, printing, and delivery services.
