CHICK-FIL-A
TRAYS
2017-2021 trays creative and templates, Chick-fil-A
Valentine Heart-Shaped Tray Campaign
Production workflow
The Studio
Chick-fil-A supplied an internal digital asset management website with design templates to Restaurant owners and operators. The operation of this website was my responsibility during my time at Chick-fil-A.
Design Elements
The photography team supplied new imagery. New headlines and copy would be supplied. A design template would be supplied along with any design requirements.
Pricing and calorie data
Other data such as pricing per 48 different price group regions and calorie information would need to be displayed on the creative per the Restaurant's region.
Customizable template
The end result would be a template hosted on the Studio website for Restaurant owners and operators to customize to their preferences. The customization would be within design and branding standards. I would take the design and data and configure this experience on the Studio; along with e-commerce ordering, printing, and delivery services.
