PRIME VIDEO App Store Graphics
2026 Apple and Google Play App Store Graphic Design, Amazon
About
Contributions: Lead Art Director
Tool: Figma
Marketplace: U.S. localized to Global
Brief & Strategy
GET: App Store browsers
TO: Download or update the Prime Video app
BY: Showcasing the updated UI, refreshed branding,
key app features, and premium content offerings.
Refreshed Prime Video’s Apple App Store and Google Play imagery to better communicate the updated product experience, brand direction, content offering, and key app features. The U.S. creative system was later adapted for global marketplaces.
Customer Journey
Outdated App Store System
The previous image set reflected older branding and UI elements, with limited representation of Prime Video’s broader content offering and app features.
New Approach
1. Showcase content breadth
Highlight top content across Prime Video offer types, including originals, subscriptions, rent & buy, free content, and live news.
2. Support timely discovery
Feature seasonal sports, genres, and high-value entertainment moments.
3. Highlight product features
Communicate core app functionality such as X-Ray, detail pages, downloads, and search.
